Who is actually playing mobile games today? | Unity Programmatic

In this video from the Unity Programmatic content studio, we breakdown who's actually playing mobile games today, and why the old assumptions about gaming audiences no longer hold up. Discover how brands and agencies can rethink their media plans now that mobile gaming reaches one of the broadest, most diverse audiences in digital media in this conversation with Index Exchange's Alex Gardner, Nexxen's Chance Johnson, Pinterest's Heather Carver, Zynga's Gabrielle Heyman, WPP's Lauren Wetzel, and Mintegral's Phoena Pang. Unity Programmatic Solutions enables performance and brand marketers to access exclusive and quality mobile supply with ad formats and experiences for gaming and app demand. 🔗 Learn more about reaching mobile gaming audiences with Unity: https://unity.com/products/programmatic-solutions [00:00]] Introduction and Alex Gardner on the diversity of the mobile gaming audience [00:22] Chance Johnson on how the audience cuts across every demographic [00:58] Heather Carver on audience data [01:20] Gabrielle Heyman on age, income, and purchasing power [02:30] Lauren Wetzel on what this means for brand strategy [03:40] Phoena Pang on the global diversity of gaming audiences _______________ Stay connected with us: Games Twitter/X: https://x.com/unitygames Instagram: https://www.instagram.com/unitytechnologies/ Discord: https://discord.com/invite/unity Discussions: https://discussions.unity.com/ LinkedIn: https://www.linkedin.com/company/unity/ Facebook: https://www.facebook.com/unity3d.in/ Bluesky: https://bsky.app/profile/unity.com Company Twitter/X: https://x.com/unity #Unity #UnityAds #Programmatic #UnityProgrammatic