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The Unite 2025 Keynote took place November 19, 2025 in Barcelona, Spain, where we shared the latest tech, gamedev success stories, and exciting new partnerships with the Unity community.
Greater flexibility remained the central theme in a Keynote segment by SVP of Grow Felix The on how Unity Vector is powering user acquisition with intelligent matches between players and in-game ads. It draws upon insights from how developers build games and visibility across billions of player sessions around the world, driving around 15-20% increase in installs and up to 20% boost in in-app purchase spend by acquired players. Naveen Mawani, VP of Growth at Homa, also came onstage to share his team’s experience with Unity Vector for All in Hole, which helped the team double their percentage of players buying items and their spend.
#Unity #Unite2025 #UnityVector
