How do you follow more than 4.5 billion downloads? Subway Surfers City explained

In this video, Mathias Gredal Nørvig, CEO at SYBO, shares the creative approach and development strategy behind building a standalone title that coexists with the original Subway Surfers, expands the IP, and avoids cannibalization. Play Subway Surfers City: https://on.unity.com/PlaySubwaySurfersCity_Google https://on.unity.com/PlaySubwaySurfersCity_Apple Read the case study: https://on.unity.com/SYBO Learn more: unity.com/solutions/mobile [00:00] Intro [00:19] Designing a next-gen runner [01:36] Designing parallel live ops [03:34] Designing for the community #MadeWithUnity #GameDev #Unity #SubwaySurfersCity