Why the state of play matters for marketers | Unity Programmatic

In this video from our Programmatic content studio, we explore why the state of play matters for marketers — from attention quality and data depth to commerce signals and measurable outcomes. Hear directly from industry leaders Zynga's Gabrielle Heyman, PMG's Crissi Cupak, LiveRamp's Matthew Hogg, Nexxen's Chance Johnson, PubMatic's Abbie Reichner, and Mintegral's Phoena Pang. Unity Programmatic Solutions enables  performance and brand marketers to access exclusive and quality mobile supply with ad formats and experiences for gaming and app demand. 🔗 Learn more: https://on.unity.com/Programmatic [00:00] Introduction [00:08] Gabrielle Heyman, Zynga, on the participation economy [00:48] Crissi Cupak, PMG, on focused, undivided attention [01:36] Matthew Hogg, LiveRamp on addressability and measurement [02:06] Chance Johnson, Nexxen, on data-powered lower funnel performance [02:33] Abbie Reichner, PubMatic, on gaming's CTV-like viewability [02:57] Phoena Pang, Mintegral, on the path to purchase _______________ Stay connected with us: Games Twitter/X: https://x.com/unitygames Instagram: https://www.instagram.com/unitytechnologies/ Discord: https://discord.com/invite/unity Discussions: https://discussions.unity.com/ LinkedIn: https://www.linkedin.com/company/unity/ Facebook: https://www.facebook.com/unity3d.in/ Bluesky: https://bsky.app/profile/unity.com Company Twitter/X: https://x.com/unity #Unity #UnityProgrammatic #MobileGaming