BMW: Fueling innovation with the AR ride | Unite 2024

Watch BMW demonstrate how they used Unity to enable AR glasses to create a new level of in-car navigation and entertainment. You’ll learn about the challenges of in-car AR, potential future use cases for drivers and passengers, and see the results of the world’s first fully immersive experience with AR glasses in a moving car. Speaker: Tobias Bauernfeind, Senior AI and AR Engineer, BMW Group