The best and cheapest way to market your indie game

Thanks to Xsolla for sponsoring our Gamescom coverage. 🚀 Learn how to set up your Web Shop: https://bmg.yt/gamescom25 Impress games: https://impress.games/ Use code BITEME10 for 10% off your Coverage Bot or Press Kitty subscription Thank you to our Patrons: Daykoo | Matrix S. | Raphaël D. | GROD G. | Travis C. | Hansi666 | Toastycedes | Marquez | Dylan M. | Artific | Dakota | Spire | Moczan | Tims | Erin C. | Suhel A. | GooderGames | Guy | Jon W. | Nikola P. | Gwendal P. | Alexander G. | Matt E. | Dupe | Vinicius N. | Johnyy B. | 6ixpool G. | Andreas W. | Capsule | CY F. | Nick S. | Channy | Zecho | Tbjbu2 | Eivind B. | Octara | ZanG | Bazooka J. | Elmo | Atlas A. | Roland | Nicoletta S. | Benjamin | Jonathan R. | Phil M. | Shaggy F. | DamianZ | Jesus V. | Abby | DopplerFrog | Franketein | Adam B. | ThatWontCompute | Mike T. | Maud | Aetherna G. | Murphy L. | Harneet S. | Bas H. | Stephane G. | Anthony L. | David S. | Anthony R. | Artemch | Rohan A. | Evia I. | Riley D. | ITTee | Feena750 | Leslie | Evgeny N. | Pile | Guillermo P. | Sarkis | Alessandr 0. | Benjamin C. | Cary F. | Artur B. | Terkani | Lincoln | HawtLavaGames | Madodev | Matthew M. | Jorge C. | Ricky J. | Julian B. | Tanya D. | Uzabi | Mustafa A. | Dobrx | Kyling X. | Alexander P. | Mattias L. | Jesse S. | Lucas H. | Bart M. | Jeijeixoxox | Jonathan E. | Florian A. | Joachim P. Timestamps: 00:00 Xsolla intro 00:05 Marketing tools 02:27 Is it S tier? 03:26 Understanding the audience 04:32 Different platforms 06:11 DIY vs. Agency 07:40 Paid vs Free outreach 08:31 Secret tips 09:41 Streamerbait 10:33 The future of influencers 12:06 Building connections 14:13 $1000 marketing 16:04 Use Impress 17:57 Mobile is changing